20 amazing Instagram fact

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1. Instagram turned ten years recent in 2020

Instagram formally launched on October vi, 2010, and 1,000,000 individuals had created accounts by December of that year.

 

The first ever Instagram post really came many months earlier. On July 16, 2010, once co-creator Kevin Systrom announce a take a look at picture of a dog.

 



2. Instagram is that the sixth-most visited web site

Even though Instagram is primarily used through a mobile app, it still cracks the highest ten for web site visits. individuals is also viewing your posts on a bigger screen than you're thinking that.

 

3. Instagram is that the ninth preferred Google question

The top ten searches embrace generic terms like weather and news. Facebook, Google, YouTube, and Amazon additionally feature within the prime ten, and every one earlier than Instagram. But, again, this can be a good showing for Instagram since it's primarily accessed through Associate in Nursing app.

 
4. Instagram has the 4th-most users of any mobile app

Since Instagram is primarily a mobile platform, this stat bears additional weight than web site visits. For active users of a mobile app, Instagram is outranked solely by Facebook, WhatsApp, and Facebook traveler.

 

Instagram user statistics

Who specifically is victimisation Instagram? These Instagram user statistics reveal the small print of Instagram’s audience at once.

 

5. Over one billion individuals use Instagram each month

That makes Instagram the second-ranked ancient social network in terms of active users, behind Facebook.

 

When considering all social platforms, Instagram ranks sixth – behind Facebook, YouTube, WhatsApp, Facebook traveler, and WeChat.

 

6. half a mile of users area unit outside the U.S.

Americans area unit the biggest Instagram audience, however they’re terribly removed from the bulk. misreckoning out the highest 5 countries for Instagram users are:

 

India: one hundred twenty million users

Brazil: ninety five million users

Indonesia: seventy eight million users

Russia: fifty four million users

This is necessary info once puzzling over a way to outline your target market on Instagram, and what quite content to make.

 

7. Instagram reaches a hundred and forty million U.S. users

That’s Associate in Nursing 8 May 1945 increase over Q3 2020.

 

Sure, we have a tendency to simply told you that the U.S. audience represents solely twelve-tone music of all Instagram users. however it’s still a very important audience that’s growing systematically.

 

8. 14% of U.S. adults have not detected of Instagram

Keep in mind that whereas Instagram will have an enormous reach within the U.S., it doesn't reach everybody. That’s why understanding your audience is therefore necessary.

 

9. Instagram saw seventeen.0% user growth in Western Europe in 2020

The region can finish 2020 with 132.8 million users, eMarketer predicts. That’s a rise of nineteen.3 million users since 2018.

 

Before the pandemic, eMarketer had foreseen solely five.2% growth for the region. They revised their estimate upwards doubly this year.

 

Instagram users in Western Europe knowledge

 

Source: eMarketer

 


10. The country with the best Instagram proportion reach is Kazakh

Kazakhstan won't have the foremost Instagram users, however it's the country wherever Instagram reaches the best proportion of the population: seventy two, to be precise.

 

Rounding out the highest 5 countries with the highest%age reach are:

 

Brunei 71%

Iceland: sixty seven

Kuwait: sixty six

Turkey: sixty six

If you’re promoting to individuals in these countries, Instagram may well be Associate in Nursing particularly effective platform for each organic content and paid Instagram posts.

 

11. The gender combine on Instagram is pretty even: fifty one feminine and forty ninth male

However, in the U.S., a well higher proportion of girls (43%) use Instagram than do men (31%). And it’s value noting that Instagram doesn't publish advertising knowledge for genders aside from “female” or “male.”

 

These discrepancies show that you just can’t create assumptions regarding demographics on Instagram—or the other social network. And you actually can’t create assumptions regarding the demographics of your own followers.

 

Instead, use social media analytics tools to urge careful info regarding your own audience, for an improved content strategy and ad targeting.

 

For additional details, look into our post that breaks down all the key Instagram demographics for social media marketers.

 

12. 5% of U.S youngsters below twelve use Instagram

That’s despite Instagram user pointers that need users to be thirteen years recent before they'll produce Associate in Nursing account. Among youngsters aged nine to eleven, Martinmas use Instagram.

 

Instagram usage statistics

Now that you just grasp who’s victimisation Instagram, let’s look into some Instagram usage stats to reveal however they’re victimisation the network, and the way typically.

 

13. Instagram users spent a mean of half-hour per day on the platform in 2020

That’s a rise of just about four minutes over 2019. If that doesn’t sound sort of a heap, contemplate that it’s a thirteen.8% jump. Before the pandemic, eMarketer foreseen time spent on Instagram would increase by only one.5% in 2020.

 

In comparison, Facebook users solely spent one.4 additional minutes per day on the platform in 2020, a rise of four.3%

 

Facebook Instagram Snapchat average time spent per day North American nation users

 

Source: eMarketer

 


14. two hundred million Instagram users visit a minimum of one business profile daily

During those half-hour on the platform, an oversized portion of Instagram users area unit sorting out business profiles. Is yours one they may need to visit?

 

15. eighty one of individuals use Instagram to assist analysis product and services

And 2 in three individuals say the network helps foster interactions with brands.

 

16. one hundred thirty million Instagram users faucet on looking posts each month

While the Instagram stat higher than shows individuals analysis purchases within the platform, this confirms that individuals area unit creating purchases directly from Instagram.

 

With all the new looking and e-commerce options unrolled this year, it’s easier than ever for brands to sell product directly among the app. If you’re not victimisation Instagram’s looking options however, look into our post on a way to sell product on Instagram.

17. quite five hundredth of Instagram accounts use Explore each month

The Explore tab may be a place for Instagram users to find new content and new accounts to follow. obtaining your content featured on Explore may be a key thanks to expose your complete to new followers.

18. California’s most-mentioned vacation cookie is cake. In big apple, it’s sugar cookies

Why ought to marketers care? It’s true this can be a reasonably random Instagram datum. however it’s an honest example of however regional variations will have an effect on perception.

 

Could this cookie preference touch Instagram posts and ads? solely testing will tell you needless to say. Testing is that the solely thanks to grasp needless to say what colors, words, and content (or cookie) sorts connect best along with your audience.

19. Martinmas of individuals use Instagram as a news supply

That’s obscurity close to the proportion of individuals World Health Organization get news from Facebook (36%), however it’s still value considering once puzzling over a way to roll out new product launches and alternative complete announcements.

 

In the U.S., twenty sixth of individuals aged eighteen to twenty four have recently used Instagram specifically to access coronavirus news.

 


20. only one of Instagram users use no alternative social platforms

Instagram users area unit social butterflies: ninety two of them additionally use YouTube, and eighty six use Facebook. apparently, but 1/2 Instagram users (43%) additionally use TikTok.



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